Even though
you developed the world’s greatest mobile app, until you effectively introduce it
to users, it will never succeed. Obviously, mobile app requires marketing and
advertising, it can be burden in terms of cost, especially if your mobile app is
targeting new market. So how you can have marketing and promotional support
your mobile app needs. We have developed many successful mobile apps, we have good
experience in helping our clients by promoting their mobile apps, which has
made us an emerging mobile app development company in Los Angeles. Here are some of the
important tips we are sharing with you to help you promote your app:
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Know targeted audience for your app:
You need to
find whether your application is attractive for teenagers or adults? Or it is
for wine drinkers or farmers or travellers? You need to identify the audience, sharpen
your marketing message accordingly, and analyse their ever changing ever.
Build a SEO-Optimized Website:
Before you
launch your mobile app, you should build a website for marketing and promotion
of the app. This you can get from the Wordpress website builder platform. Your
content should include photos and a description of your mobile app, latest
updates and other information about the app. Basically WordPress is a blogging
platform. You can use your blog to post latest news, images and information about
your products or services and also you can link it your other related blogs where
your targeted users frequently visit. And also you can create the search engine
value for your website.
Facebook Promotion:
Twitter Marketing:
Twitter is also
one of the best ways to promote your app. You can also create pages for your
product or service here. You can use Twitter to find and connect with a particular
audience by using hashtags, which are words or phrases presented with hash or
pound sign (#). The hash tag can be used to help users to find the message or
particular information and you can also use it to identify the users who are
more important to your app or business.
LinkedIn:
LinkedIn is an
extremely better way to connect with professionals, enterprises and companies. You
can have the attention of targeted professionals, companies or organization using
LinkedIn. In LinkedIn, there are several groups and forums that you can join to
promote your app among targeted professionals of several industries.
Read More: How much it costs to build app like Uber?
Press Release:
You can
write a press release for your app and send it to the press release websites or
targeted news media sites. Some of the websites are available for free and some
sites cost. You should use both to get top benefits. You can send your press
releases to targeted newspapers, websites and trade magazines, they are always looking
for relevant content for the readers. It is important to make sure that the
content is well written and contains real- news, not just hype about your app
or company. This will help your website get better position in Google Search
Engine.
YouTube and Video Marketing:
YouTube videos
are one of the best ways to promote your product on search engine, but you should
create interesting and exciting videos related to your product. Your app’s
video and description should be catchy and attention-grabbing. Many people
prefer to see videos more than reading the blogs/articles to get information
they required. Create YouTube videos for your app, it is easy to understand
about your app for users.
Effective Communication using Solid
Content Materials:
You should
focus to make sure your mobile application is attractive in design, images and content
through which you can attract more people to your app. When you create an app
video, you need to regularly post it on the website and also on social media
sites like Pinterest or Instagram. If yours creative effort is effective, you
can increase users to your app.
Submit your app to App listing
Directory:
You can
submit your app details to many app directories. Based on the category,
platform support, services and reviews, you can list your app on the directory.
Every directory has its own entity to show your app on the app store. You should
have a look on the terms and conditions and based on that you can choose which
is better for your app.
Ask your users to submit reviews:
App with
quality products (or services) helps to get better app reviews, which you can use
to increase users to download your app from the app store. Most of the people see
app reviews before downloading any app from the app store. Ask your users to
provide reviews about your mobile application.
Want to develop a Mobile Application
with marketing Support?
We at FuGenX technologies LLC are a Deloitte
award winning mobile app development company in New York. We developed and delivered
mobile apps like Xentelife, Praxair, Big Basket, Zombfense and Circle Chat on
various platforms like iOS, Android, Blackberry and Windows.
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