Mobile app
marketing is very different than website marketing. Below are 3 app marketing
tips which I have created from my deep experience in app marketing, which will
help you sell your mobile app in right way.
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Mobile Application Development Companies USA |
Learn everything you can about your
audience:
The
important requirement to successful marketing is pitching the right product to
the right people in the right way. You cannot market racing bikes to the
pensioners, and you can’t market U.S targeted business apps in Brazil. First
you need to learn whatever possible about your audience and from which place
the customer will came.
Focus on the right users:
It’s very important
that you should invest in marketing to users who are potential customers. First
start with analysing the source from where users came from, determine the
source that brings you users with long-term value, and give more focus to
market there. And also find out from where most users came from and you need to
think how you can reward them and remarket to them.
Analyse the right metrics:
Mobile
marketing is confusing because there are so many metrics you can measure. But
you no need to track them all. In the initial step, analyse the following:
·
Your
users – How many users are there and who is having majority
·
Time
spent in app – how much time an average the users spend in your app
·
Sessions
– how much time the user actively spend using your app
·
Sessions
intervals – how much time they spend an average in each session
·
Measuring
this will help to better understand your apps usage and from this you can
create strong marketing strategy.
Are you looking for best mobile app
development company in USA or India?
FuGenX
Technologies LLC is the leading mobile app development company in New Jersey,
Atlanta and North Carolina USA. FuGenX develops mobile apps for various
industries like Education, Insurance and Hospitality and various platforms like
Android, iOS, Blackberry and Windows. And its client Byju’s has recently
raised $50
million from Facebook founder Mark Zuckerberg.
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