Being on
social media has been a necessity for businesses rather than option. Though,
some businesses are still in ambiguity that which platform is effective for
their business and how to utilize the paid advertising features on this
platform. If you get to know how to do promotions on Facebook effectively, you
can increase overall marketing ROI dramatically. Today mobile app development companies in North Carolina, Atlanta and across the world are showing an
increased interest to integrate social media plugins into the app they develop.
The first thing you need to do is having a clear understanding of every social
media platform.
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| Mobile App Development Illinois |
Facebook
Facebook is
one of the behemoth platforms for paid marketing. There are around 1.71 billion
people using Facebook throughout the world. Facebook has the most number of daily
users with the most advanced targeting tools.
It doesn’t
matter if you are B2B or B2C, your potential customers are likely to log into
Facebook at least once in a day. If you install Facebook pixel on your website,
you can send data back to retarget previous visitors on Facebook.
LinkedIn
LinkedIn is
branded as the professionals market place. B2B content are highly promoted on
LinkedIn, but for B2C companies, advertising on LinkedIn is not a fair choice. LinkedIn
advertising allows sponsored content similar to boosted posts on Facebook. This
will allow you to promote your blog and slideshows which you are targeting to the
audience by different industry wise. They also offer sidebar that allows ads
with some strict limitation on length and format.
Twitter
Twitter reaches
a specific category people with much shorter lifespan. Advertisement on Twitter
is categorized as Promoted Accounts, Promoted Tweets and Promoted Trends.
Twitter is a top platform for customer engagement, but has seen poor number of
overall referrals compared to Facebook. Twitter is the best way to communicate
with your customers, and also you can increase more traffic to the sites.
Instagram
Instagram is
a highly visual network, where ads should be well created photographs and not
traditional advertisements. Instagram advertisement is best for fashion,
restaurants and travel. Recently, Instagram changed to pay-to-play platform,
before that it had chronological feed with minimal options for advertisers.
Pinterest
Pinterest is
gender-biased social networking site, which dominantly encompasses 85% Female
users using. This platform is mainly focused on interior design, fashion,
recipes and travel. This is one of the best social media sites to increase
traffic to the sites.
YouTube
YouTube is the
best video sharing site in the world, where users can access any videos from
anywhere of the world. YouTube is the best platform for promoting videos, where
the users can upload, view, rate, share and comment on videos.
StumbleUpon
It is one of
the best discovery engines where it finds and recommends web content to its
users. The features of StumbleUpon are options to discover webpages, webpages
rating, videos and photos.
WhatsApp
WhatsApp is the
most popular social chatting application for smartphones, where user can send
text messages, documents, images, video, PDF files and audio messages. It was
founded by Brian Action and Jan Koum who were the former employees of Yahoo.
About Us
We at FuGenX
Technologies LLC are the Deloitte award winning mobile app development company in New York, Los Angeles, Florida and Atlanta USA. We develop mobile apps
for the customers preferred platforms like Android, iOS, BlackBerry and
Windows. FuGenX develops mobile apps for various industries like e-commerce,
education and healthcare.
Reach
FuGenX at info@fugenx.com.
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